About this episode
Steve sits down with Dylan Wier and Blaine Kenny of Coastal Worldwide to talk about what it really takes to build a fishing business and a media brand that lasts. They share how they met, how the company evolved from an earlier venture, and why they hire for character and attention to detail before fishing experience.
The conversation dives into how they think about social media as a long game, why each platform needs its own strategy, and how staying authentic matters more than chasing views. They also break down the reality of sponsorships and why they only promote products they genuinely trust.
They also get real about the responsibility that comes with land-based shark fishing, including ethics, safety rules, education, and why protecting the future of the sport matters. They also take us behind the scenes of a full beach charter day and share a few rapid-fire favorites at the end.
Chapters
- 00:00 Introduction to the Guests and Their Backgrounds
- 02:40 The Formation of Coastal Worldwide
- 05:24 Hiring Process and Character Evaluation
- 08:31 Business Strategy and Social Media Focus
- 11:36 Success and Future Goals
- 14:43 Social Media Platforms and Content Creation
- 17:33 Engagement and Audience Connection
- 20:15 Brand Partnerships and Sponsorships
- 34:54 Navigating Brand Deals and Sponsorships
- 50:49 The Future of Shark Fishing and Ethical Practices
- 01:09:03 The Unique Fishing Experience
- 01:10:28 Creating Lasting Memories
- 01:11:51 Delivering Value Beyond the Catch
- 01:12:48 The Importance of Hiring the Right People
- 01:17:13 Great White Shark Encounters
- 01:20:41 Influences in Content Creation
- 01:23:48 The Emotional Connection with Viewers
- 01:25:50 Wisdom and Happiness in Sharing Experiences